Unilever through its Lifebuoy soap brand has reached 100,000 students in over 80 schools across Nairobi County its hand washing campaign. The “School of Five” campaign aims to get over one million people across Kenya to pledge to the habit of washing their hands with soap on five occasion throughout the day with the help of trained school children and teachers. The campaign is being jointly implemented by Lifebuoy Kenya and Water and Sanitation for the Urban Poor (WSUP).
Unilever contracted popular Kenyan singer Esther Wahome, in a two-year “multi-million shilling” deal, to act us brand ambassador for the Lifebuoy School of Five campaign. In line with the campaign. Mrs Wahome has released a handwashing jingle dubbed Osha Mikono (Wash your hands) to accompany the campaign.
A 2010 clean hands study conducted to check the hand washing habits of Kenyans found that only 15 per cent are aware of the proper hand washing techniques.
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