Ashley Murray, founder and director of Waste Enterprisers in Ghana, has been awarded US$ 10,000 by National Geographic’s 2011 Emerging Explorers Program. The program recognises promising young adventurers, scientists, photographers, and storytellers.
In their commendation, National Geographic wrote:
Ashley Murray is working to revolutionize the way the world thinks about waste, but rather than pointing to public health or the environment, she’s motivating governments and the sanitation sector with a persuasive new argument: dollars and cents.
Instead of relying on user fees to finance waste management in ow income areas in Ghana, Murray “wants to capture the inherent economic value of waste itself, and use the profits to help pay for sanitation”.